Cookie Policy • ExpressLeads360
Cookie Policy
Last updated: 03.12.2025

Cookie Policy for ExpressLeads360

This Cookie Policy explains how ExpressLeads360 (“we”, “our”, “us”) uses cookies and similar technologies on expressleads360.com and portal.expressleads360.com, and how you can control them in line with applicable EU and EEA regulations.

Scope: expressleads360.com marketing site & portal.expressleads360.com app
Legal framework: ePrivacy Directive & GDPR (consent for non-essential cookies)
1. What cookies are

Small files that help websites work

Cookies are small text files that are stored on your device (for example your computer, tablet, or phone) when you visit a website. Cookies allow the website to recognise your device and remember certain information about your visit, such as your language preferences or items in a shopping cart.

In addition to cookies, we may use similar technologies like local storage, pixels, or tags. In this Cookie Policy, we refer to all of these as “cookies” unless we need to distinguish between them.

2. How we use cookies

Why ExpressLeads360 uses cookies

We use cookies on expressleads360.com and portal.expressleads360.com for the following purposes:

  • to enable the core functionality of our portal (such as secure login and session management);
  • to remember your preferences (for example language or previously selected options);
  • to understand how our website and portal are used, so we can improve them;
  • to measure the performance of our marketing and, where applicable, to show more relevant ads.

Some cookies are strictly necessary for the site and portal to function and do not require your consent. All other cookies are used only with your consent, which you can give or withdraw at any time.

3. Types of cookies we use

Categories of cookies

We group the cookies we use into the categories below. The exact cookies may change over time as we improve our Service, but they will always fall within these purposes.

3.1 Strictly necessary cookies

These cookies are essential for the website and portal to work and cannot be switched off in our systems. They are usually set in response to actions you take, such as logging in, filling out forms, or setting your cookie preferences.

  • Remembering that you are logged in and keeping your session secure in the portal.
  • Enforcing security settings and protecting against fraud or abuse.
  • Saving your cookie consent choices so we do not ask you repeatedly.

Because these cookies are necessary for the functioning of the website and portal, they are used on the basis of our legitimate interest and do not require your consent.

3.2 Preference (functional) cookies

These cookies allow the website to remember the choices you make (such as language settings or region) and provide enhanced, more personalised features.

  • Remembering interface preferences and display settings.
  • Storing non-essential configuration that makes your experience smoother.

These cookies are set only with your consent and can be disabled through our cookie banner or your browser settings.

3.3 Analytics (statistics) cookies

Analytics cookies help us understand how visitors interact with our website and portal – for example which pages are viewed and where visitors come from. This information is aggregated and does not aim to identify you individually.

  • Measuring visits, page views, and conversion funnels.
  • Understanding which content is most useful or needs improvement.
  • Improving performance and usability over time.

We may use third-party analytics tools (for example a web analytics service) for this purpose. Analytics cookies are only set once you have given your consent.

3.4 Marketing (advertising) cookies

Marketing cookies may be used on our marketing pages to measure the performance of our advertising and, where applicable, to build audiences or show more relevant ads on other platforms.

  • Measuring how visitors arrive on our site from advertising campaigns.
  • Understanding which ads lead to trial sign-ups or other actions.
  • Building anonymised or pseudonymised audiences for future campaigns.

These cookies are placed only with your explicit consent. You can refuse them when you first visit our website or update your preferences at any time.

4. Third-party cookies

Services that may set cookies

We may use carefully selected third-party providers that set cookies on our website or within the portal, for example:

  • analytics and performance tools;
  • advertising and measurement tools on our marketing pages;
  • content delivery networks (CDNs) and security services;
  • payment services (for example when processing subscriptions).

These providers may change over time as we improve our Service. Where third-party cookies are used for analytics or marketing purposes, they are only activated after you have given consent through our cookie banner or preferences.

Third-party providers have their own privacy and cookie policies, which we encourage you to review to understand how they use cookies and similar technologies.

6. How long cookies last

Session cookies vs. persistent cookies

Cookies can be either “session” cookies or “persistent” cookies:

  • Session cookies are temporary and are deleted when you close your browser.
  • Persistent cookies remain on your device for a fixed period or until you delete them.

We aim to keep retention periods proportionate to the purpose of each cookie. Session cookies are typically used for security and core portal functions, while persistent cookies may be used for remembering your preferences or for aggregated analytics over time.

7. Changes to this Cookie Policy

When we update this document

We may update this Cookie Policy from time to time, for example when we introduce new tools or change how we use cookies. When we make changes, we will:

  • publish the updated version on this page; and
  • adjust the “Last updated” date at the top of the policy.

In case of material changes, we may also provide a more prominent notice (for example on the website or through the cookie banner).

8. Contact

How to reach us about cookies

If you have any questions or concerns about how we use cookies or similar technologies, you can contact us at:

ExpressLeads360 – Privacy & Legal
Email:

© 2025 ExpressLeads360. All rights reserved. Last updated: 03.12.2025